Project leader name:
Yoshihisa Kashima
Project status:
Complete
Project period:
06/2014 to 06/2018
To transform our culture to low carbon living, we need to find what most people are currently doing, what new and alternative practices are there to reduce their carbon footprint, and what psychological, societal, and cultural processes need to be activated to travel the distance. For this purpose, this project will examine the social psychology of behavioural change, and construct a Low Carbon Readiness Index - a valid, reliable, and practical psychological indicator of people’s psychological readiness for transition to low carbon living, and predictor of people’s willingness to change their behaviours to low carbon alternatives.
